Thus, if you tell your readers to buy the products you sell and you are able to justify the reasons why they should do so, you are employing effective preselling skills. You could also do affiliate marketing for others. You could opt not to sell anything on your Website, but you could direct your readers to Websites that could give them what they actually need. This technique is non-conventional but has been proven to be effective in preselling. 4. Make your Website visually attractive. Design your Web site in a way that the reader would be motivated to read the content. Too small fonts would be a total turn off, no matter how informative the content would be. It is always a mortal sin to spread them on a first contact page when you are hardly known yet by your readers. Effective preselling One of the first considerations of effective preselling is NO SELLING. Your page should have no ad words, no expensive advertising campaigns, no SEO tricks. What it should contain, however, is good, honest content related or pertaining to whatever is your area of competence. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. With credibility comes trust from the visitors. Also, rather than giving links in forums, emails and chat rooms (which is dangerously close to spamming), it is better to sign posts with links to the preselling page instead. Information give-away The first secret is to give away useful free information to the public. In exchange for this freebie, make your visitors give their email addresses. This is very important in the sense that this should be the primary objective of your site getting contact data. With this, you will now be able to send your marketing message to them again and again at no cost. Online users usually scroll down for content, but information found on top of pages is usually retained more in their memory. If you are preselling a product, make the offer direct but in a creative way. Put the best offers that customers will surely not be able to easily refuse. Free shipping on specific orders is usually the best offer there could be.