That can be the reason why after all these years, the popularity of article marketing among various companies worldwide has never waned. Article marketing is actually preselling, wherein consumers mindsets are conditioned to consider buying products and services. In essence, an article marketing copy is made up of the usual elements and components of an ordinary article. The reasoning was that there was no better place to presell their site than on their site itself. Unfortunately, very few small business sites were successful. Preselling has its own art and science. Also, it was discovered that separate preselling sites are better off alone than incorporating them in the actual selling sites. It is well-designed, rich in content, and is a magnet for search engine traffic. Yet, your site is lagging compared with the others, not making much money and there is not much traffic either. An expert finally told you the cause you need preselling. If you are doing internet selling, especially if you are an affiliate, you need to convince people that buying through your website is the way to go. It is very obvious that Web sites with greater number of regular unique visitors are more read and have more chances of generating sales. Make sure that the articles you post are very interesting and helpful to readers. If readers could rely on the information from your site, they would surely keep on coming back for more information. Are there enough useful and suitable content to make your visitor happy? If your site passes all tests, it is now ready to recommend advertisers to its visitors. You can be assured that after providing your visitors with the information they sought, they will trust your recommendations. Preselling works Do not forget that the job of your website is to provide information the preselling that we are all talking about. The point is this: it does not pay to oversell your product. If you keep on praising it all the way, the whole article becomes unbelievable. Personal approach Another winner is taking a conversational, personal approach. This will erase the idea of selling to your prospects. You can have the affiliate page do the selling, but be warm yourself.