You do not need to be an expert marketer to be able to do so. Contrary to common beliefs, preselling is not a technical skill. It is not something that you should be uncomfortable with. Instead, it could be the key to your online marketing success. So what exactly is preselling? People browse the Internet for information. Unfortunately, very few small business sites were successful. Preselling has its own art and science. Also, it was discovered that separate preselling sites are better off alone than incorporating them in the actual selling sites. It was not long after when secrets and techniques starting cropping up from everywhere. Other than that, Squidoo is also widely used as a popular Internet preselling tool. How could that be possible? If you are into Internet marketing, you could write any article to promote or convince people to check out and buy your merchandise and services. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users. Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. Through Website traffic, products and services could be promoted, presold and actually be sold. Videos and conversion rates Technically, a conversion rate of 0.5% and lower is very common among current online sites. Telling them directly to buy such products is not effective and persuasive anymore. Many studies have found that doing so is like a desperate move to make online sales. Consumers dislike that. They prefer to buy products through information and recommendation from friends or people who they trust. Thus, in preselling, you should establish yourself as an authority; you should be a trustworthy friend who could talk about specific subjects and offer solutions to problems. This is not surprising as it is just logical that no other strategy could be as powerful as inclusion of videos in conveying interesting visuals, more information and persuasive techniques to Internet users and readers. A 2007 online study conducted by Pew Internet & American Life Project found that majority of adult Internet users are into watching online videos.