Usually, article marketing (preselling) copies are in the form of guidelines and tips that are advising people on how to best accomplish or conduct activities. Within the content of articles for preselling should be found details and other data about the product and the company. In most of such articles, contact information and head office addresses are usually included within the text. Do you want them to fill out forms, go to recommended site, rate the video, respond to a poll, forward the video to friends or buy products and services? Be clear on your message by directly telling video viewers your call to action. If you are preselling (which should be your aim), your video content should make viewers buy the products you talk about. Success in affiliate marketing means mastering the art of preselling. Preselling means that when your customer clicks on your affiliate link, he has his credit card in hand all ready. Preselling is important because this would mean that your customer is ready to purchase even before seeing the affiliate sales page. Marketers and newspaper publishers had established give and take relationships wherein the marketer provided income and newspapers facilitated a venue for reaching people. In the later years, such form of preselling evolved and marketers were asked to pay fees for the ad placement. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Recommendations This is the time you can recommend them your products or services (or those you are an affiliate of). You have to be sure, though, to tie in the products and services to the needs of your visitors. Make sure it solves their problems or all your hard work will be wasted. They will not buy anything they do not need. If you are into Internet marketing, you could write any article to promote or convince people to check out and buy your merchandise and services. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users.