Without much ado, anyone could easily conclude that video ad click rates are much greater than standard image format ads. This is because video advertisements could convey or communicate a story through motion and sounds. This way, Internet video ads are suitable as a format for brand awareness. Needless to say, click-through rates of online video ads are much higher than those of plain GIF and JPG image ads. Visitor s wants If your visitors are on a site that is about time management, it could be they are interested in managing their time. If they visit divorce sites, they might be thinking of a divorce, or know someone who is. Give your visitors what they want. Warm them up first. This is done by giving them what they need before asking anything. Afterwards, you send that visitor over to the vendor s store or landing page. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. However, in an online relationship today, that history of prior contact with prospects is not essential anymore in effective preselling. Through preselling, the mindsets of prospective consumers are opened are set to consider buying products and services. You could presell more effectively if you would follow these three easy and simplified steps on how you could catch online consumers attention. 1. Strive to know your target consumers first. When you present him with content that is warm and fuzzy, you will increase the likelihood that he might click your link to make a purchase at the merchant s site. (Or yours, too.) The question then is this: How does one presell? Like talking to a friend The first tip is this: Write like you are talking to some friend, which means you do not use huge words. Some of today s preselling sites have added the innovation of supplying free information related to its merchandise. This, again, is a very tangible and generous help from the site. Soft sell Some preselling sites have their informative content structured in such a way that gently steers the visitors toward making a purchase at their sales site.