That is why almost all companies are in some way launching their respective article marketing initiatives. If you are aiming to make article marketing part of your business tool, it would be helpful if you would be able to write good article marketing copies that would really facilitate better and more effective business and sales promotions. This is creative preselling. Though floating ads are effective online advertisement schemes, many consumers and online users are usually annoyed by them. First, the ads obscure the view of the Webpage. Readers may not be patient enough to wait for 5 seconds to 30 seconds for the ads to clear. Most of the time, such impatient readers abandon the page. Thus, including and featuring lively and appropriate videos into your Website could really bolster the effectiveness and popularity of your site. You could more effectively convey ideas and persuade prospective clients to buy or subscribe to your products or services. Indeed, adding videos to your site could be a worthwhile and practical strategy to boost volume and help your site achieve its purpose (which could be to presell). Once there, your visitors should then be ready to purchase whatever it was they were seeking in your site in the first place. Bridge This would mean you will need to create an enticing and functional bridge between your content and the sales page (if you are also the vendor). Previous marketers made the costly mistake of assuming that their targeted traffic will simply follow the bread crumbs. Good product reviews should include a personal story, which could focus on why you chose to buy and use it, and why you are glad you did. Show your PERSONAL RESULTS This one is very powerful and bound to increase your conversion rates. As one expert declares: People don t buy products they buy results. ) Taken together with the other affiliate marketing laws , this is the most important. Defensive mode When a person opens your site and all he sees inside are hard-sell approaches, that person will get out of your site in less than thirty seconds. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc.