Tell the people in your own personal storytelling style the stories behind the company, the people around, and some other interesting tidbits. Here you can talk about your awards and achievements without sounding like a windbag. Case studies The stories here are special because they are testimonials with a twist problems found and solved. Instead of the above, they are woven into the copy on the preselling page itself. Increasing traffic The big benefits are usually noticed shortly after. Site and blog owners who create these preselling pages would know how to leverage them to their advantage. They know that these pages can create or even boost other income sources as well. Thus, global online preselling does not stop at every territorial border of countries. It would be hard to imagine real globalization without online marketing. It is now practical for any business or marketer to reach consumers internationally without spending much more investments. Websites of businesses could be mirrored in a number of languages to be able to address issues that are specific to countries and cultures. Effective preselling One of the first considerations of effective preselling is NO SELLING. Your page should have no ad words, no expensive advertising campaigns, no SEO tricks. What it should contain, however, is good, honest content related or pertaining to whatever is your area of competence. Effective preselling has three major ingredients: relationship, content, and sincerity. The most popular and useful borderless videos today are the virtual spokespersons, also called Flash spokespersons, walk on videos and Website spokespersons. There are many ways on how borderless videos consistently increase online customer action, which is the basic intention of preselling. First, there is positive response or feedback from such users. Preselling is how you make your visitors like you and not be a stranger. Preselling is establishing yourself as an expert in the eyes of your visitors. Preselling is why they think you are their friend, not a salesperson. Ultimately, preselling will enable you to sell successfully. Preselling is everything you do to create an open-to-buy mindset in the minds of your visitors.