Consumers could now buy stuff, order purchases and subscribe to services online. Because of that, online preselling and marketing has further become popular. Nowadays, it is estimated that preselling and marketing articles are making up for the bulk of the overall online articles worldwide. Preselling and online marketing these days are integrated with the concept of search engine optimization. This will erase the idea of selling to your prospects. You can have the affiliate page do the selling, but be warm yourself. Another key point is to focus on this page and not have links to other products or programs. Link only to your affiliate sales page. You can do it in several places in the article. Some writers use testimonials from consumers and product and services users who are openly narrating and relating how the merchandise has really and effectively helped them. This strategy is usually highly effective and has been proven to make wonders. If you want to produce an instant rapport or connection with your readers, it would be advisable if you would hit on the personal note. With a changed mentality, their defensive anti-sales pitch guard is now all down. They are now ready and receptive for the advertiser s sales page. Product focus There are two important factors to remember to effectively pre-sell to your visitors. The first is to carefully craft your site to the theme of your advertiser s product or services. Because these pages focused on particular products or services, and are keyword intense, they get ranked very well. The increase in traffic has good prospects in potential revenues coming in. and this is just the tip of all the potential benefits of a presell page. Credibility One big draw in the use of these preselling pages is building trust and credibility with the site s visitors. The press release or communication division of such firms would get in touch with newspapers and magazines, where the articles would be posted and published. When companies disseminate articles like that, they do it for free. In other words, they are providing free content for newspapers. Also, article marketing these days is integrated with the concept of search engine optimization.