In this case, the conversion rate is 2.5%, which is healthy and ideal based on current online marketing standards. Thus, you need to aim to increase your Website conversion rate if you want to actually enhance sales and generate more leads than ever before. Adopt several strategies to boost Website conversion. Your job of preselling the product should go beyond what is already written and discussed. Your duty is to bring out complementary information or something first-hand about the product, aspects and specifications that are not found in the vendor s site. This is done by way of reviews or product comparison. To do so, it would help if you would add videos to your online site. The most popular, lucrative and effective Web pages these days are almost all featuring video clips. This is not surprising as it is just logical that no other strategy could be as powerful as inclusion of videos in conveying interesting visuals, more information and persuasive techniques to Internet users and readers. In your site, the more you make your readers identify with you and relate to you, the more comfortable they will feel buying from you. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Personal approach Another winner is taking a conversational, personal approach. This will erase the idea of selling to your prospects. You can have the affiliate page do the selling, but be warm yourself. Another key point is to focus on this page and not have links to other products or programs. Link only to your affiliate sales page. Online video advertisers note that audience s time-spent on watching video ads is the new advertising measurement. Awareness and sales A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers awareness and eventually, actual sales.