Because of that, online preselling and marketing has further become popular. Nowadays, it is estimated that preselling and marketing articles are making up for the bulk of the overall online articles worldwide. Preselling and online marketing these days are integrated with the concept of search engine optimization. One topic only Stick with just one keyword or topic. With people trying hard to ensure the highest ranking possible, the tendency is to pepper the site with keywords that the whole content sounds like a robot with no personality, except being mechanical and repetitive. Affiliate recommendations You may sprinkle some affiliate recommendations on your content, but be careful not to go overboard. The first is to carefully craft your site to the theme of your advertiser s product or services. If you are an affiliate for an army of health product advertisers, your site needs to focus on health and fitness, proper diet, exercise and other health-associated themes. Make sure your site is interesting and is properly matched. It happens sometimes that visitors come over to the sales page and buys what they want. Most of the time, the opposite is true. This is where preselling is needed at the preselling page and not on the sales page (or site). Content On top of the list on having an excellent web site is top-notch content. Write special articles about your service and post them at other Websites. The Internet is a wide venue for information and entertainment. It is estimated that almost half of the overall content that readers and online users utilize in the online media is in the form of articles. Do promotional articles for your site. The resource box is meant to persuade readers to click through links and continue reading the article. You may have direct links to your site in strategic points of the article. Invest in pay per click advertising. If you are preselling products through your Website, you may post banners and ads. Your site could redirect readers to other Websites that directly sell products.