It is very obvious that Web sites with greater number of regular unique visitors are more read and have more chances of generating sales. Make sure that the articles you post are very interesting and helpful to readers. If readers could rely on the information from your site, they would surely keep on coming back for more information. Through preselling, the mindsets of prospective consumers are opened are set to consider buying products and services. You could presell more effectively if you would follow these three easy and simplified steps on how you could catch online consumers attention. 1. Strive to know your target consumers first. It could be simply defined as a process of advertising and marketing products and services through using useful and interesting articles. Such articles are generally talking about subjects pertinent to the business' industry and could be used by readers as a general reference for other subjects and concerns. In your site, the more you make your readers identify with you and relate to you, the more comfortable they will feel buying from you. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Stranger When visitors arrive at your site, it is like a complete stranger to them. Preselling is how you make your visitors like you and not be a stranger. Preselling is establishing yourself as an expert in the eyes of your visitors. Preselling is why they think you are their friend, not a salesperson. The answer to these questions should be incorporated in the pre-selling process. You may not please everyone but you are able to write the copy the way you want it sold. Conversion Part of the pre-selling technique is knowing the conversion. It is now time to test and track. Check also on the day most of your prospects converted, the open-rate for all days in the cycle.