Article writing is different in other forms of writing in the sense that article marketing copies have definite and immediate purposes that can easily and immediately be gauged through looking at sales and revenues. When an article marketing copy has been effective, it would really show and reflect on the revenue and sales. It comes out having more heart than the general polite review. Personal experience is a very good selling point. People will readily believe your recommendations later. Relate It is a fact that people are more willing to buy from someone they know than from a complete stranger. In your site, the more you make your readers identify with you and relate to you, the more comfortable they will feel buying from you. Lastly online preselling could make consumers more at ease and comfortable. Preselling entail techniques that would make buyers feel more important. This feeling of importance is very important for customer service. You could write effective and informative articles or you could produce instructional video outputs to further help and cater to more online consumers. It is all about how you establish yourself as a reliable and worthy expert in the perception of your readers. You should not make yourself look like a salesperson. Online consumers are usually allergic to such professionals. But they always trust whom they could refer to as friends or experts in specific subjects. Understanding how to do it and doing it right is another proven affiliate marketing strategy that wins. Changing old tactics The one sticky problem many affiliate marketers meets is getting traffic to their websites. One strategy that might work is NOT to send traffic directly to your affiliate website. This is where the need of a dedicated presell page (or pages) to do your preselling comes in. The most basic and very effective attraction to a preselling page is to provide basic information on the affiliate program s product or service. These pages are meant to inspire action on the part of the readers at the referring sites.