Afterwards, you can hammer in how the visitors can benefit directly. People may be interested in features, but they make a decision to buy based on benefits. One added bonus is you get additional search engine traffic. This does not happen if you send your visitors directly to your affiliate sales page. To do so, it would help if you would add videos to your online site. The most popular, lucrative and effective Web pages these days are almost all featuring video clips. This is not surprising as it is just logical that no other strategy could be as powerful as inclusion of videos in conveying interesting visuals, more information and persuasive techniques to Internet users and readers. The e-commerce associated with global Internet preselling gives any business or marketer the instant power and ability to market to the world. Businesses and marketers could easily put up mirror sites or specific-language versions of Websites to be able to cater to specific target populations. Receiving and fulfilling orders from customers around the world is very much possible. Just a few years back, online businesses used to do their own necessary work and all other related things in their own sites. The reasoning was that there was no better place to presell their site than on their site itself. Unfortunately, very few small business sites were successful. Preselling has its own art and science. Yet, your site is lagging compared with the others, not making much money and there is not much traffic either. An expert finally told you the cause you need preselling. If you are doing internet selling, especially if you are an affiliate, you need to convince people that buying through your website is the way to go. Building relationships Preselling content needs to build relationships. As one expert says, In the real world, business people build relationships with the customer. Preselling is the online version of relationship-building. Through the words you wrote on the content of your site, you are building relationship with your visitors.