Questions and answers Taking the perspective of your customers, ask yourself the following questions: Do I understand what this product is? What is the main purpose of this product? Is this merchant someone I can trust? The answer to these questions should be incorporated in the pre-selling process. You may not please everyone but you are able to write the copy the way you want it sold. Share your problems if you have to, and talk how you got out, what you did that helped, and probably some helping products, too whatever. Since you are talking , you are essentially presenting yourself as you are, your unique persona, and your individuality. No unbelievable statements Never begin with unbelievable statements. Added to this, of course, would be that to lead the visitors to where you intend them is the real art. Since the early days of affiliate marketing, the industry had taken tremendous leaps to what it is today. Anyone now who wants to start an online business should build a strong foundation with preselling. You can tweak your site with meaty content packages like information, human-interest stories, testimonials from customers and experts, case studies and many others. These content materials have to be related to whatever is your site is marketing. Each one of these content packages can pack a wallop to perk up your site and invite more visitors. Users are forced to let the ad pass because usually the mouse and keyboard functions are blocked when there is a floating ad on screen. This is creative preselling. Though floating ads are effective online advertisement schemes, many consumers and online users are usually annoyed by them. First, the ads obscure the view of the Webpage. Product focus There are two important factors to remember to effectively pre-sell to your visitors. The first is to carefully craft your site to the theme of your advertiser s product or services. If you are an affiliate for an army of health product advertisers, your site needs to focus on health and fitness, proper diet, exercise and other health-associated themes.