Recommended Online Preselling Strategies Internet preselling is the most effective form of marketing nowadays. That is because almost all business and trading transactions could now be coursed via the online media. People always log on to the Internet for many purposes. People search information and entertainment through it. Borderless videos These online video products have many forms like video presentations, video banner ads, video headers, product demonstrations, video ads, FAQs, Webmercials and virtual spokespersons. The most popular and useful borderless videos today are the virtual spokespersons, also called Flash spokespersons, walk on videos and Website spokespersons. Three to five links will do the job and will keep the reader focused on what you want them to do. If you have too many options for an answer, chances are, you will not get any. Who reads this? Write your content as if you are the person reading it. Then, you can answer the following questions: (1) Did you answer a question people are asking? Through Website traffic, products and services could be promoted, presold and actually be sold. Videos and conversion rates Technically, a conversion rate of 0.5% and lower is very common among current online sites. If you want to make your own Website very effective in converting readers, you need to target a 2% conversion rate. Effective Preselling through Increasing Website Conversion If your Website is primarily aimed at preselling products and services, you should aim to get a higher conversion rate. Internet marketers should know first and foremost the principles and strategies in attaining good conversion. Conversion rate is the ratio of actual sales against the overall number of Website visitors within a specific period. Your job of preselling the product should go beyond what is already written and discussed. Your duty is to bring out complementary information or something first-hand about the product, aspects and specifications that are not found in the vendor s site. This is done by way of reviews or product comparison.