Put the best offers that customers will surely not be able to easily refuse. Free shipping on specific orders is usually the best offer there could be. Highlight the offer so online readers will be persuaded. Promote your site and company s best features like reliable customer service, assured product quality and reasonable prices. Preselling However, when you presell your visitor, you are cultivating a relationship. When you present him with content that is warm and fuzzy, you will increase the likelihood that he might click your link to make a purchase at the merchant s site. (Or yours, too.) The question then is this: How does one presell? Preselling Equals More Sales One of the more important components of making affiliate marketing work is the affiliate network. This network is where affiliates find advertiser products to promote and earn a commission with each sale. The problem is that most of these sites focus on the sale and ignore preselling. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users. Through that, you are imparting knowledge to readers and at the same time, you are persuading them to get into your line of products, services or networks. Your reports could include buying tips, questions to ask during buying, what to look for in buying, and many other pertinent things. Testimonials When you talk about yourself, people tend not to listen or go away. But when people without any vested interest in your success sing your praises, the magic begins. Mailing lists Mailing lists are important to include in your preselling, and it should go into your presell page. Every web page you create must have a sign-up form incorporated. If you decide to have your blog have presell pages, get RSS subscribers off it. This will improve your presell pages because in blogging your visitors can post comments after your article.