In the later years, such form of preselling evolved and marketers were asked to pay fees for the ad placement. Nowadays, the scope of such a strategy has truly widened with the emergence and continuing popularity of the Internet. Now, in the Internet, there are still many specific venues where the preselling outputs could be posted to effectively reach more audience. Relate It is a fact that people are more willing to buy from someone they know than from a complete stranger. In your site, the more you make your readers identify with you and relate to you, the more comfortable they will feel buying from you. If you are talking to single mothers and your site is all about teaching single mothers how to work from home, you can talk about dealing with kids, laundry, lunch with the girls, finding babysitters for the night and many more. Since the early days of affiliate marketing, the industry had taken tremendous leaps to what it is today. Anyone now who wants to start an online business should build a strong foundation with preselling. Doing it right Doing preselling is actually taking the offensive approach in affiliate marketing. Afterwards, you send that visitor over to the vendor s store or landing page. Trust Basically, sales strategies are painstakingly built on months (sometimes years) of contact with the prospects. The main purpose in the old days was to establish trust and rapport with your prospects. However, in an online relationship today, that history of prior contact with prospects is not essential anymore in effective preselling. It is now time to test and track. Check also on the day most of your prospects converted, the open-rate for all days in the cycle. If the data were unsatisfactory, you re-write some of the things that you use. After you do, check and gather your data again. Free e-book You can also test the response of your prospects by giving away a free e-book. You could more effectively convey ideas and persuade prospective clients to buy or subscribe to your products or services. Indeed, adding videos to your site could be a worthwhile and practical strategy to boost volume and help your site achieve its purpose (which could be to presell). Additionally, online audiences like to actively exploit online videos participatory features, like posting feedback, rating content and video uploading.