They know that these pages can create or even boost other income sources as well. All this is due to the preselling page s ability to bring in traffic via search engines. Because these pages focused on particular products or services, and are keyword intense, they get ranked very well. The increase in traffic has good prospects in potential revenues coming in. The number of companies and businesses taking advantages of online video advertising has grown strongly through the years. What proofs should be looked at to further justify the effectiveness of online video advertising? First, several online behavior studies conclude that Internet readers and surfers are more likely to click Play buttons than image ads. Including videos into your site could definitely help develop and build a very strong emotional and behavioral connection with readers, consumers and potential business clients. A good site with videos could be able to engage readers senses through the use of good, clear and interesting videos. Pictures are effective in communicating ideas. Preselling through Article Marketing Article marketing is a strategic sales and business tool because it is generally about preselling products and services to the market. Thus, for many years now, marketing people have been using such articles to further promote and advertise products and services that need to be introduced and promoted to prospective consumers and clients. Your visitors will be your friends after interacting with them in your blog or email newsletter. Expertise One can do pre-selling just as well when you have a reputation as an expert in a specific field. One particularly important part of preselling is how you present your information. In online transaction, information should be delivered in a way that subdues doubt while at the same time putting the prospect s mental state in a ready-to-buy mode. In your Website, you must condition your readers that the information you share are accurate and are credible. If they find helpful substance in everything you say they surely would develop trust in you. When you are able to do so, you would become a credible authority or a trustworthy friend. Your recommendations and advices would be taken seriously.