Through that, you are imparting knowledge to readers and at the same time, you are persuading them to get into your line of products, services or networks. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content. By selling, you are actually turning off your visitors from your site. What is needed is to let their guards down first so that they will be susceptible to your sales pitch. Content Millions of people everyday goes into the internet looking only for one thing: content. People want to learn something, or they are looking for some help with a problem or some other answers to some questions they have. Your Website should feature information. It should have helpful, relevant, interesting, and credible information. Online consumers are strangers to your online site. It is your job to endear your Website to them. You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need. This time, increasing the odds for success would have the original site draw the visitor to its ads or program links. Turn-offs There is no question that these direct link affiliates can (and do) deliver great revenues. In some cases, however, they do not always pay off. Sadly, these links can also send people away from the referring site. Interestingly, most of those users tend to spread the word to their colleagues, friends and relatives. Thus, Websites with video features tend to increase popularity as time goes by. Experts assert that the number of young adults and teenagers checking out sites with videos tend to be higher as younger people are more dynamic and are more into visuals. Product info By nature, all the features and specifics of the product are highlighted and elucidated in the vendor s website. Your job of preselling the product should go beyond what is already written and discussed. Your duty is to bring out complementary information or something first-hand about the product, aspects and specifications that are not found in the vendor s site.