That makes sense, because every page within the network is referred to as 'lens'. How does it work? Squidoo is like a personal blog entry, wherein contributors write interesting and original articles that would be posted through it. Now, Squidoo has a feature that resembles the normal and popular search engines. Make sure that the articles you post are very interesting and helpful to readers. If readers could rely on the information from your site, they would surely keep on coming back for more information. You would also build your credibility so that readers would trust your opinion and recommendations. This is important in preselling. Receiving and fulfilling orders from customers around the world is very much possible. Thus, global online preselling does not stop at every territorial border of countries. It would be hard to imagine real globalization without online marketing. It is now practical for any business or marketer to reach consumers internationally without spending much more investments. If they think you are an expert on something that interests them, they shall be more open to you and your suggestions. If that happens, you already have basically done your pre-selling. Recommendations This is the time you can recommend them your products or services (or those you are an affiliate of). Preselling could be all about writing effectively. When you submit articles for directories, you are given chances to promote and advertise your site. Do not fail to write impressive and noteworthy resource boxes. The resource box is meant to persuade readers to click through links and continue reading the article. Modern forms of Internet-based video advertising, like viral video distribution, long-form video, streaming, embedded and desktop push, are somehow replacing 30-second TV spots. Online video advertisers note that audience s time-spent on watching video ads is the new advertising measurement. Awareness and sales A 2006 study conducted by online ad server DoubleClick found that advertising online using videos is becoming a popular medium of choice in driving consumers awareness and eventually, actual sales.