Strategic marketing has always been very useful and very effective in beaming the message across the market about a particular product or service. Preselling could be considered as a form of strategic marketing. It could be simply defined as a process of advertising and marketing products and services through using useful and interesting articles. To be more effective in preselling products and services online, you should understand how you could better catch attention and trust of online audience and prospective buyers. Many Websites are now into preselling. Thus, to outpace and overcome them, you need to make your own online site more effective in catching online visitors attention. These days, any marketer based in the United States, for example, could come up with marketing Websites that could be accessed anywhere in the world. Likewise, international marketers could freely and easily reach US-based consumers. Global Internet preselling is an inexpensive reality especially because of the World Wide Web, the primary venue for online businesses. Visitor s needs Contrary to what comes to mind right away when questioned, most people do not look for products or services on the Internet. They look for information. They may need information on managing their time, not a time management software. They might need information on how to file a divorce, not a divorce attorney. When an article marketing copy has been effective, it would really show and reflect on the revenue and sales. Through the years, many companies and marketing firms can attest that this marketing strategy is really working. There are numerous companies that can attest that article marketing is really effective in bringing about higher sales and revenues. With people trying hard to ensure the highest ranking possible, the tendency is to pepper the site with keywords that the whole content sounds like a robot with no personality, except being mechanical and repetitive. Affiliate recommendations You may sprinkle some affiliate recommendations on your content, but be careful not to go overboard.