You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need. You need to establish yourself as an authority in the subject. When you establish that connection with your online readers, you are attaining the power and capability to presell. Usually, an article marketing copy is generated, produced and disseminated by the company or business. The press release or communication division of such firms would get in touch with newspapers and magazines, where the articles would be posted and published. When companies disseminate articles like that, they do it for free. They are called floating ads because they create an optical illusion as if they are flying or floating over the screen. They cover most of the Webpage for about 5 seconds to 30 seconds, enough time for you to take notice and read the content of such ads. Users are forced to let the ad pass because usually the mouse and keyboard functions are blocked when there is a floating ad on screen. And once they view your work, you had better be prepared to have your preselling techniques ready to turn those views into something profitable for you and the vendor site. As an affiliate site, your biggest job is to make your viewers get themselves ready to be redirected to your vendor s site. Once there, your visitors should then be ready to purchase whatever it was they were seeking in your site in the first place. Boosting Revenues With Preselling Save for some dedicated sites with goals other than income, almost all websites would not exactly mind if they can earn some, either through their own primary business or some other extras (on-site advertising, sales, and some affiliate programs). One of these extras is pre-selling. An expert finally told you the cause you need preselling. If you are doing internet selling, especially if you are an affiliate, you need to convince people that buying through your website is the way to go. What you need is a set of good content, and the following tested advice. In short, you need to do some preselling.