It is similar to being accosted on the street and being sold something from an unknown stranger, however friendly he tries to be. Preselling tips Make sure the product is fit to the market. There were very many gifted entrepreneurs who did not succeed at all in pre-selling. The reason? They were in the wrong market. Visitors are naturally resistant to sales pitches no matter how enticing the site is. By selling, you are actually turning off your visitors from your site. What is needed is to let their guards down first so that they will be susceptible to your sales pitch. Content Millions of people everyday goes into the internet looking only for one thing: content. If you are into Internet marketing, you could write any article to promote or convince people to check out and buy your merchandise and services. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users. There are still many online sites that are not showing progress in terms of earning revenues, either through ads or direct sales. Preselling should be targeted and effective. Preselling is synonymous to Internet advertising. Here are some tips to guide any Website to get into preselling initiatives more effectively. ) Truth in advertising The better plan is to create a pre-sell web page. In the site, you can start a discussion on the pros and cons of your represented product. The only way to do it is through good, old-fashioned truth in advertising stratagem buy the product itself and do your own honest review. (Most people do not buy their own products and usually would not make a separate page to talk about it. If you have not used the product personally, use other people s results and leverage them to your point. you can find these in newspapers, blogs, etc. You can also ask people for feedback or user experience. Ask on Twitter, Yahoo Answers, Askville, MyLot.com and other sites. Do not forget to quote your sources.