If you have not used the product personally, use other people s results and leverage them to your point. you can find these in newspapers, blogs, etc. You can also ask people for feedback or user experience. Ask on Twitter, Yahoo Answers, Askville, MyLot.com and other sites. Do not forget to quote your sources. The only way to do it is through good, old-fashioned truth in advertising stratagem buy the product itself and do your own honest review. (Most people do not buy their own products and usually would not make a separate page to talk about it.) Benefits Most affiliate sales pages are well-written, all designed to help get the sale. The new ways your product can be used can trigger the buying impulse, even if they know the product fairly well enough. Giving the blueprint People are naturally more inclined to buy something they can use immediately to bring about their desired result. Sometimes, acquiring a product makes them hesitant because they still have to find some way to get value out of it. There were very many gifted entrepreneurs who did not succeed at all in pre-selling. The reason? They were in the wrong market. No matter how skillful are you at preselling, you will never succeed because you are barking at the wrong tree, so to speak. Start your preselling by describing the merchant, giving your evaluation, pointing out the strengths and weaknesses of the merchant. How could that be possible? If you are into Internet marketing, you could write any article to promote or convince people to check out and buy your merchandise and services. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users. The number of companies and businesses taking advantages of online video advertising has grown strongly through the years. What proofs should be looked at to further justify the effectiveness of online video advertising? First, several online behavior studies conclude that Internet readers and surfers are more likely to click Play buttons than image ads.