That is why almost all companies are in some way launching their respective article marketing initiatives. If you are aiming to make article marketing part of your business tool, it would be helpful if you would be able to write good article marketing copies that would really facilitate better and more effective business and sales promotions. First, videos featured in sites could help create a strong desire for products and services, which would naturally stand out. Second, videos create desire among online readers. Consumers and potential clients of businesses and sites are more likely to be drawn more by Websites with interesting video features. Some were good, and some are so-so. Here are some of the really better ones. Information give-away The first secret is to give away useful free information to the public. In exchange for this freebie, make your visitors give their email addresses. This is very important in the sense that this should be the primary objective of your site getting contact data. Preselling Strategy: Increase Online Conversions through Videos Conversion rate is the term referring the actual percentage of online visitors who are turned into actual customers or purchasers of products and services sold through a Website. Conversion also covers success when a site persuades readers to download recommended information and fill out forms. Before preselling, it would be important to first make the necessary planning. To do so, it would help if you would first seek to know well your intended buyers or clients. Just like in any business transaction or strategy, care should be given when looking at the demographics of the intended customers. Through posting contributions to the Web site, you would be entitled to 50% of revenues that could be produced when people get to view and read your output. Ads would be posted within the page where your article is posted within Squidoo. By merely having unique visitors read your article, you already are earning a little amount.