If you are into Internet marketing, you could write any article to promote or convince people to check out and buy your merchandise and services. You could directly write about your brand or products or conceal them within general subjects that would surely and readily arouse the interest of online users. First, several online behavior studies conclude that Internet readers and surfers are more likely to click Play buttons than image ads. The probability that Website visitors would click play and replay buttons is twice higher compared to the probability that the same Internet users would click standard GIF and JPG ad formats. Soft sell Some preselling sites have their informative content structured in such a way that gently steers the visitors toward making a purchase at their sales site. The information given is not mere recitation of facts, or cold narrations of stories. The site serves further by explaining why a certain purchase or type of product could be a solution to the visitor s problems. If you are into marketing, for sure, you are aware that there are numerous strategies to market, promote and advertise products and services. You should be aware that as time goes through, the modes and schemes used in advertising are also evolving. Strategic marketing has always been very useful and very effective in beaming the message across the market about a particular product or service. and this is just the tip of all the potential benefits of a presell page. Credibility One big draw in the use of these preselling pages is building trust and credibility with the site s visitors. Presenting honest information (meaning the good and the not-so-good qualities of a product or products) can boost the site s credibility. Preselling Equals More Sales One of the more important components of making affiliate marketing work is the affiliate network. This network is where affiliates find advertiser products to promote and earn a commission with each sale. The problem is that most of these sites focus on the sale and ignore preselling.