The key to this is to initially develop the relationship with the prospect. At first, you have to keep from emphasizing the product so much. If you start selling to a new prospect, the first reaction would be a total turn-off. It is similar to being accosted on the street and being sold something from an unknown stranger, however friendly he tries to be. Of course, the body of the article marketing copy is where the content is detailed and discussed in full extent. Within the content or text should be found the product details as well as the information about the company or business that is making and distributing the product. There should also be videos and helpful reviews. Several research initiatives have found that online visitors usually scan first the upper left area. Next, readers check out the center page, then the left hand part. Right-hand columns are usually ignored. Use this information when you layout Web pages. You know where to put your ads, reminders and sales copies. The most basic and very effective attraction to a preselling page is to provide basic information on the affiliate program s product or service. These pages are meant to inspire action on the part of the readers at the referring sites. The delicate operation involves avoiding placing links in the blog articles, on the content, in chat forums and even on ads. However, one of the laws of affiliate marketing that cannot be broken is that of preselling. Preselling is basically conditioning your website visitors to be ready to click to the merchant site and buy their product (and earn you your commission.) Taken together with the other affiliate marketing laws , this is the most important. The preseller s job is to give the visitor the needed information which they have craved all along (within their topic of interest). As soon as the ice is broken, so to speak, your visitor is now in a receptive stage. With a changed mentality, their defensive anti-sales pitch guard is now all down. They are now ready and receptive for the advertiser s sales page.