Fast download and upload speeds facilitate easier, more convenient and more satisfying access to any Website. While it is true that online sites with video features utilize greater Web page space and file sizes, making the venues longer to open and download into screens, many such Websites further gain popularity with faster connection speed. (You will do what thousands of others are already doing.) Truth in advertising The better plan is to create a pre-sell web page. In the site, you can start a discussion on the pros and cons of your represented product. The only way to do it is through good, old-fashioned truth in advertising stratagem buy the product itself and do your own honest review. Needless to say, online conversion strategies would be made more effective through the use of videos. Videos provide significant benefits to online preselling. First, motion videos enhance visitors trust in the products and services shown. More prospective customers would be persuaded to heed the call of action through lively, interesting and convincing Internet videos. Rich media Rich media describes a wide range of modern and digital interactive media. It could be easily downloaded as it could be embedded directly into a Web page. Rich media content could be opened, accessed and saved through multimedia players like Microsoft Media Player, Apple Inc s QuickTime and Real Networks RealPlayer. As one expert declares: People don t buy products they buy results. Share your personal results in your product review, or make it into a case study. A case study is another of those great moves to build readership and momentum. It also allows your readers to see results. LEVERAGE other PEOPLE S RESULTS. Offer visitors interesting special reports or email courses that will position you as the expert. Your reports could include buying tips, questions to ask during buying, what to look for in buying, and many other pertinent things. Testimonials When you talk about yourself, people tend not to listen or go away.