Borderless videos These online video products have many forms like video presentations, video banner ads, video headers, product demonstrations, video ads, FAQs, Webmercials and virtual spokespersons. The most popular and useful borderless videos today are the virtual spokespersons, also called Flash spokespersons, walk on videos and Website spokespersons. Through that, you are imparting knowledge to readers and at the same time, you are persuading them to get into your line of products, services or networks. As a lensmaster (an article contributor as referred to in Squidoo's own lingo), you have the freedom and authority to write outputs the way you want the pieces to be written, You could be opinionated or be amusing in the treatment of your article's content. You could write effective and informative articles or you could produce instructional video outputs to further help and cater to more online consumers. Do you aim to market products and services worldwide? You should start by first doing your homework through conducting a research to find out the preferences and dislikes of specific consumer population within every target country. Including videos into your site could definitely help develop and build a very strong emotional and behavioral connection with readers, consumers and potential business clients. A good site with videos could be able to engage readers senses through the use of good, clear and interesting videos. Pictures are effective in communicating ideas. As an affiliate site, your biggest job is to make your viewers get themselves ready to be redirected to your vendor s site. Once there, your visitors should then be ready to purchase whatever it was they were seeking in your site in the first place. Bridge This would mean you will need to create an enticing and functional bridge between your content and the sales page (if you are also the vendor). Preselling and online marketing these days are integrated with the concept of search engine optimization. Through that, articles are easier to retrieve and read online. Popular sites containing such outputs are usually the easiest to get access to. The more accessible the site or content becomes, the more effective any article marketing output gets.