However, in the 1990 s it became clear that the glycaemic index and release rate of different carbohydrates had important influence on when they should best be consumed in relation to physical activity. The relationship of carbohydrates and proteins were also discovered namely that carbohydrates promote protein-sparing in the body. Oftentimes, certain campaigns are purely aimed at providing education about sports nutrition but there are others which launch such programs in support of a sales and marketing strategy. One should be careful with these types as the efforts may be too sales-oriented and may take for granted individual needs and concerns. -Carbs should be consumed in greater amounts in the duration of activities that lasts more than one hour to fend off the onset of fatigue. Another imperative factor in natural sports nutrition is proteins. Athletes should eat lots of dairy, eggs, meats, fish and chicken, along with nuts and beans. Protein supplies as much as fifteen percent of calories in the body. When you drink enough water and eat a balanced diet and also get the right sports nutrition, your body can utilize energy efficiently and also fuel top performance. You can make the most of your athletic talents and have more strength, power and endurance when you get the right sports nutrition. These are not just for boasting purposes, however, athletes do have their own way of boasting the above mentioned attributes. Another area where it is very helpful is in the development and maintenance of strong bones. It will really play a big part in the sports nutrition for women. Having adequate amounts of calcium during your childhood and adolescence is important for deveoping an optimal peak in bone mass by your mid twenty s to your early thirty s. Having enough stores of glucose in your body will keep you alert and going even for long hours of physical activity. So, don't forget to eat a light to moderate meal before you race. Sports nutrition experts recommend one to four hours before the assembly time and then nibble 50 grams of carbohydrate every hour before the game starts.