These alternative routes represent their own view with the world and their belief in doing things. This process will give you the chance to improve your precepts or ideas. And, of course, take a regular review of your plan or business goal. Do some revisions if needed, depending on the small changes that you encounter as the plan progresses. Everything started in a story, they say. When God created the world; it is a story. The other side of this, i.e., evolution, is also a story. Jesus' mission is also a story. And His supposed relationship with Mary Magdalene is a story in itself. But in all of these, there is a singular tie that binds all of these elements. To be specific, the order could still be made specific by telling the employee to be smiling to all clients when dealing with them. Measurable Being measurable, employee goals should be comparable to other goals. By that, measurability is ensured and set making it easier to gauge the effectiveness of certain goals and measures in achieving them. From the above, it is now very obvious that goal setting is a very important process you need to consider before embarking in whatever endeavor. According to a study conducted in the 1970s, conscious goal setting or planning affects action. From this; a goal is defined as an object of an action. For instance, you have to attain a specific standard of expertise with your chosen field of profession, then you'll need to undergo extensive training to develop the part of your academic field that is wanting. Soul-searching is actually personal goal setting in its infancy. The only problem is that for many people that infant never grow up into maturity. The person involved in soul-searching might dismiss this process as nothing but being sentimental. Without realizing it, the person had just killed the infant, or his chance to flesh-out the course of his purpose driven life. That is why one importance of goal setting is that it provides a venue for one to know himself or herself better. By knowing oneself better, and humbly admitting shortcomings and realizing talents and skills, one can estimate his or her own capability or capacity, which, in the long run, would be helpful in other and various aspects of life.