Teeth Whitening Being On The Safe Side Teeth whitening has become a very popular practice in so short a time that today, the business is worth more than a billion dollars a year. Because of this, the market is being flooded with different brands every time and because it is one of those procedures that are fast and effective without the pain (mostly), it is so very easy to ride the bandwagon; yet, side effects could happen even adversely if unbeknown to the customer, the products are not used as indicated. And if you are rushing into having your own sessions with your favorite dentist or you know someone who is planning to, it's best to hit the brakes first. These procedures are not for everybody; there are some restrictions and once you have checked these then you can always retry the services of teeth whitening. Setting an appointment with the dentist aside from finding the time to sit in a dentist's chair and the follow up sessions that are required could be time constraining to other people. When it is just a simple teeth bleaching program, especially with those who have yellowed teeth only, other alternatives works just a fine. But a clean white and shiny teeth is so important, very much so that even in ancient times royalties and people who can afford it applies whitening powder to their teeth even when it has proven to accelerate teeth rotting. So important in fact that while not all of us could flash a George Clooney smile, we do not want to draw attention where the attention should not be. The first step is the polishing of the teeth with the use of the pumice. The polishing action is important as this will remove the plaque and dirt found at the surface of the teeth. The mouth will then be isolated with the use of the gauze. This is a necessary step so that the teeth will be dry for the rest of the procedure. Highly successful products depend much on acceptability, endorsement by word of mouth and repeat sales. Over the counter teeth whitening has in a short period of time claimed that. In fact it sparked controversies among dentists, but more to that later. Even as professionally supervised teeth whitening treatments contain hydrogen peroxide as its active bleaching agent that is safe enough even for home use, over the counter preparations contain carbamide peroxide which is even safer and milder.