This is because of the innovation in its product line that doesn t use filter bags to catch air but a filter system that converts this into clean air. Long before the idea of not using filter bags was done by the British, the company called Rainbow made a model out in the 1920 s. This is still in use today as the machine captures dust and dirt in water and can be used again after draining. A vacuum cleaner dealer can specialize the selling of the items for a specific company. They study and master everything about the product to be able to answer intelligently about the vacuum cleaner they deal. This does not mean they only know about specific single product. By becoming a dealer, they are capable to compare and contrast the pros and cons of every use of vacuum cleaners in terms of many factors. This means the person will have to dress up and check the appliance that the store has to offer. But if the individual does not have time, the store can go to the customer. Companies such as Electrolux or Kirby, has been doing this kind of business for more than 40 years. The marketing strategy used by these two companies is quite unique. Eureka Vacuum Cleaner Vacuum cleaners are a household necessity. Though these only became affordable to the middle class at the end of the Second World War, studies have shown that almost each home in the United States has one to help clean the home. One company that has competed well with others in the market is Eureka. Vacuum cleaners are prone to overheating so another added feature is the automatic shutoff system to prevent this from happening. Miele is a German based company that has satisfied hundred of customers in Europe and in the United States. If the customer wants quality, then it is best to get the vacuum cleaner from a company that has an impeccable reputation in the market. Those produced by Miele in Germany boasts of being one of the best in the market that doesn t break easily. This company has been in the business for more than 60 years coming up with other products such as dishwashers, cleaning products and coffee systems with its goods being sold in Europe and in the United States.