This is because the outfit used plays a significant factor in making the player perform well in the game. For example, those who are members of the high school varsity volleyball team need to have the proper gear during practice and competition. There are three things that make up the sports apparel for those in the high school varsity volleyball team. They spend money on these often expensive stuff not because of the image that these things will project but because of the safety that will be provided. Sports gears and sports apparel are essential in not only in improving the game performance but also in ensuring the safety and soundness of our body. Many will add 30 to 50% off the costs then sell this to the public to be able to make a profit. Unfortunately, it isn t everyday that these stores go on sale or have a promo. This is because the company has to make the sales target by making the regular items move instead of always relying on the promotional ones. And soon, enough, due to more innovative designs and modern styles that appeal to the new generation, Nike took from Adidas the number one title. Adidas fell from the top and the fall was hard. What saved the company was the revival of 70s fashions in the early 1990s. Adidas' old designs became retro and antique overnight appealing to the teens and younger generations who were the ones mostly affected by the rebirth of the psychedelic fashion. NFL has become a brand in itself with a logo that is familiar to millions of people all over the world even the non sports fans. The Superbowl is also dubbed as the Oscar s of the advertising world and because of this it has attracted big brands into investing millions if not billions of dollars for a 30 second exposure during the Superbowl. These groups may fight against each other and yes these fights can get worst but there will be those times when everyone is brought together for one day or for one night. Those days or nights are game days or game nights. More than academic contests and other competitions, sports is what usually unites an academic institution like college.