Cotton has proven to be an excellent fabric for sports wear because of its many wonderful properties. For one, they absorb moisture well. But today there are also more advanced technology applied to the manufacture of newer fabrics that can perform better than ordinary cotton apparel. There are now several sports apparel choices for the youth available that are made from fabrics that are also used on professional sports apparel. This gives the individual a certain connection with someone the person looks up to as a hero or a role model. If the individual can t meet the athlete face to face, buying and wearing the same outfit such as those athletes in the NBA or in the NFL is more than enough to brighten anyone s day. Sports stores have also evolved because of the demands in the market. It is not uncommon for kids to answer I want to be an NFL player when asked what they want to be when they grow up and adults are not shy in admitting they dreamt of becoming NFL stars too. NFL has become a brand in itself with a logo that is familiar to millions of people all over the world even the non sports fans. It can be a jacket, hats or caps. A normal way to go about it is to wear a school shirt but some avid fans go as far as wearing a replica jersey of their favorite players. All of these in the name of school spirit. In the end, the winner gets the bragging rights so it will come as no surprise if even the most apathetic of all the students will go out of the way to take part in all the hoopla just for a day or a night. With the strong footing Adidas had in the footwear market, it was quite surprising to the see the company in shambles during the 1980s. The lack of a solid leadership and workable policies by the company's upper management caused Adidas' demise in the 80s. The company totally underestimated the growth of the newly formed Nike. That is the point of the view of the retailer, which is very different from the ordinary customer. The only thing this individual wants is to buy something that is good value for the money well spent. Can these two ever see eye to eye? This may not happen often but those who want to get a discount on sports apparel have better luck of getting it in an outlet store or those who sell this warehouse style.