The importance of proper educational toys and games for children is now a settled maxim that there are many literatures now which explain the importance of using educational games and toys to strengthen early learning in children. Both the reasoning power and emotional abilities of children can be developed during plays, using the right games and toys. Electronic Educational Toys Kids are able to learn best when they don't think they're learning anything. That is, the perfect way to teach them something is when they are at play. It is this concept that has propelled educational toys's popularity to the highest levels. Despite the fact that they can be quite expensive, parents take no heed of the price, recognizing only that the benefits their children can gain from playing with an educational toy far outweigh the price tag. It is now a settled theory that proper toys can help enrich the quality learning for kids while at their play. The importance of play among kids can be best glimpsed from the fact that humans have the longest childhood among their closest primates. This prolonged childhood stage is very important for the developing the mental faculties among human children. Jakks Pacific, under its Child Guidance brand, released its own line of children's educational toys and games following a deal with Baby Genius. Hasbro released its Baby Einstein line and unveiled its preschool units, namely the Baby Einstein Company and Playskool. These new toys encouraged children to dabble in art, music, different foreign and local languages, and even poetry. Most parents nowadays rarely have time to spend with their children, as most households are living with both parents working. Parents, therefore, try to go through great lengths to buy their children means of entertainment that would encourage not only enjoyment but also learning. They try to compensate for their absence during children's homework making time by providing them with the best educational toys there are - no matter the price tag. Make-believe games are very common in this age-group, so it is best to provide appropriate educational toys. Costumes of their favorite cartoons heroes or heroines should be an opportunity to use as accompaniment for their educational toys. Educational toys for this purpose can take the forms of teddy bears and other stuff toys, dolls, toys that reinforce arts and craft materials.